Consequently, RDM has the advantage of offering high quality data solutions for a variety of campaigns without incurring costly overheads to maintain the information.Īs a reseller, RDM is also able to white-label other Marketscan flagship services, such as our data cleansing product DataPro, which cleanses and analyses customer data. Iain commented, “one of the major advantages of being a Marketscan reseller is the access we have to the sheer quality and breadth of Megabase”. Marketscan’s award-winning business database, Megabase, uniquely built from 5 of the top UK data sources, would ensure RDM provided their clients with the highest quality data. Having worked with Marketscan in previous roles, Iain knew that Marketscan had the range of data solutions and tools to help RDM become a successful reseller. Additionally, they needed a partner they could rely on, as speed of delivery and dedicated account management were also key. Not only was the size of the database and range of data solutions they needed access to important, so too was the quality of information available.
RDM required a data partner that they could work closely with to support their fledgling business. With a background in business data, he knew that working with the right data supplier were key to his company’s and his clients’ success. Iain Irvin-Bennie set up his business, Results Driven Marketing (RDM), in 2018 to provide a bespoke reseller data service to enable clients to successfully fulfil their marketing campaigns. Iain Irvin-Bennie, Director, Results Driven Marketing “I am often approached by other data suppliers but am not interested as I know that no one else can do what Marketscan does.” How high-quality data, fast delivery and dedicated reseller support were key contributors to Results Driven Marketing achieving their first 3-year growth plans.
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